In my last post I talked about the Dairy Industry
Restructuring Act (DIRA) and how Fonterra were compelled to sell competitors
raw milk. These regulations were put in place because the government wanted to
ensure that there was competition in the domestic market.
What has transpired over the last 11 years is the emergence
of a number of large export based processors who are also buying regulated
milk. I’m particularly referring to Synlait, Open Country Cheese, New Zealand
Dairies (now defunct), Tatua , Westland Dairy Co-op and Miraka. These companies collect over
2 billion litres of milk from their own suppliers. Yet they are all eligible to
receive regulated milk from Fonterra under DIRA.
The original provisions of DIRA were to compel Fonterra to
supply 600 million litres of milk to independent competitors to ensure
competition in the domestic market. There now is a very real possibility that
there will not be enough DIRA milk left available for smaller processors who
actually do supply the NZ market because the 600 million litre may be taken up by these large
export based processors, who end up competing with Fonterra in international
markets.
I feel pretty aggrieved that Fonterra has to supply
regulated milk to companies that export their milk. But I feel it is really “on
the nose” that these companies seem to be constantly campaigning to have the
regulated price that they pay Fonterra reduced.
This year, Synlait, Open Country Cheese & Miraka have
joined together and have made a number of combined submissions regarding DIRA
and TAF. Their submissions claim that the farm gate price of milk that
Fonterra charges competitors is too high. They claim that Fonterra are
artificially elevating the price which puts independent competitors at a
disadvantage. The main claim is that because Fonterra is a Co-op that they can
increase the farm gate milk price paid to farmers and then reduce the dividend
that farmers get to compensate.
The submissions are long and quite frankly a little bit
complicated. There are counter submissions from Fonterra and other interested
parties that all go into great detail and provide data to back up their various
positions.
So is the farm gate milk price over priced? I don't know.
So is the farm gate milk price over priced? I don't know.
But at the end of the day, you just need to watch what these
companies do. Their actions give a fairly good indication if the farm gate
price is too high.
Why do the independent processors keep buying the
milk?
These companies are big, OCC is the 2nd
largest processor in the country and they have a significant number of
suppliers, who have left Fonterra to supply them. OCC are owned by the Talley
family and Olam International from Singapore. Synlait is 51% owned by Chinese
dairy giant Bright Dairy and has two driers, they own approximately 13 farms
and have a sizeable supplier base too.
Both these companies have experienced boards
of directors; they have in house accountants and chief financial officers. Make
no mistake; they know exactly how much it costs to produce a litre of milk in
NZ. If they could get it cheaper somewhere else they would.
The fact that they still buy DIRA milk from Fonterra and they are buying larger quantities of it suggests that it’s not over priced.
The fact that they still buy DIRA milk from Fonterra and they are buying larger quantities of it suggests that it’s not over priced.
Watch what they do, not what they say
Synlait are on one hand saying the DIRA
milk is too expensive, but on the other hand they are attempting to sell 70% of
their 13 or so dairy farms. Surely they wouldn’t get rid of their farms if they
produced milk cheaper than the regulated DIRA milk, that they purchase?
It’s
no coincidence that these three companies have corporate structures. They are
owned by a small group of shareholders (compared to Fonterra’s 10,500 farmer
shareholders). The whole purpose of these businesses is to make a profit for
these shareholders and that’s fine, I applaud them.
It is in their best
interests to have a low farm gate milk price, because that is one of their
biggest expenses, if not their biggest expense. By consistently attacking the
farm gate price that Fonterra pay their farmers and therefore charge for DIRA
milk, they are signalling what their true intentions are. That’s for a lower farm
gate milk price. This is no surprise, because that means the processor makes a bigger
profit.
It
raises a warning to the dairy farmers of NZ, if it was not for Fonterra being
so well supported by the farmer suppliers of NZ, the percentage of the final retail price that farmers get will be much lower than what it is today. Because a corporate processor is in the business of making a profit
for its shareholders and suppliers are not shareholders. Suppliers are a
business expense, and corporates want to lower their expenses. The result being farmers missing out on the full value of the supply chain.
We
only need to look at the plight of many dairy farmers in the UK. The corporate
supermarkets are making decisions best suited to its shareholders and reducing
the amount paid to the milk processors. The milk processors which are also
corporates are protecting their margins and reducing the amount paid to the
farmers. As it turns out the farmers are being paid below cost. The farmers have lost
total control of the value chain and are price takers. The same situation can be seen in many parts of the world. The Australian supermarkets using milk as a loss leader is another example which is a bit closer to home.
The
farmers, who left Fonterra and now supply the corporate processors in New
Zealand, need to open their eyes and see what the signals are. The constant lobbying of government and attacks on Fonterra’s farm gate milk price is an effort to lower
the price that farmers get paid for their milk.
The
irony is that it is only because the vast majority of NZ farmers stay with
Fonterra that the suppliers of the corporate processors still have a comparable
milk price.
To conclude, the shareholders and directors of the corporate processors are not bad people, I'm not suggesting that. It's just clear to me that all the lobbying and noise about the farm gate milk price by these processors, is simply an attempt to reduce the amount of money they pay for DIRA milk, which is clearly self serving.
New Zealand dairy farmers must ensure that Fonterra stays strong because a dairy industry dominated by corporate processors is sure to bring a erosion of the farmers share of the value chain.
To conclude, the shareholders and directors of the corporate processors are not bad people, I'm not suggesting that. It's just clear to me that all the lobbying and noise about the farm gate milk price by these processors, is simply an attempt to reduce the amount of money they pay for DIRA milk, which is clearly self serving.
New Zealand dairy farmers must ensure that Fonterra stays strong because a dairy industry dominated by corporate processors is sure to bring a erosion of the farmers share of the value chain.
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